Full Program Detail
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)
Development
Strategic Planning and Benchmarking to Improve your Results
Presenter: Jill A. Pranger, ACFRE, Pranger Philanthropic
We know how to talk to prospective donors about our programs and about their interests. We know how to ask for gifts, whether several hundred or several million dollars. We know how to craft winning grant proposals. We even know how to manage our Board members and bosses to help us succeed. But do we know how to measure our results, plan for success and how to compare ourselves against other programs? Moreover, do we know why any of these matter or how they will help us increase our success? This informative, interesting, and, yes, even inspirational, presentation will explore ways to broaden and deepen your Advancement Program using multi-year planning, multi-year assessment, multi-year pledging, and multi-year volunteer support. Join us for new thinking, new ideas, and new satisfaction!
Successfully Scale the Pinnacle of Giving – Planned & Major Gifts
Presenter: Garry E. Malone, Senior Associate, Gift Planning & Charitable Gift Annuity Services, LLC
You can obtain the biggest planned and/or major gifts with the least amount of expense and effort and make it happen with alumni, faculty, staff and friends! Planned giving is the most enduring program which produces the greatest of lasting satisfaction to the Donor. The Real Cost is in not doing planned giving.
The Care and Feeding of Leadership Donors
Presenter: Jill A. Pranger, ACFRE, Pranger Philanthropic
No matter how “leadership” is applied, these donors are the lifeblood of most university advancement programs. They are in a unique category; while they are “major” to the Annual Giving program, they may not yet be considered major institutional donors, they may not be on the radar for the Planned Gift office, and they haven’t yet participated in a capital campaign for our institution -- or they may have done all of these! The important thing is how to retain them as University donors, increasing their annual gifts and encouraging their participation through other gift opportunities. Likewise, we must always be on the lookout for new leadership donors. This highly interactive session will explore how we can use the five “I’s” of fundraising to create and keep leadership donors so our entire advancement program grows year after year after year!
Nervous Nellies, Due Diligence & Hiccups: Lessons Learned from the Business Sector
Presenter: Allie Quick, Executive Director of Principal Gifts, University of Pittsburgh
In 2007, Americans made charitable gifts of more than $306 billion to nonprofit organizations. Gifts from individuals accounted for 74% of that total. The need has never been greater for institutions to strengthen relationships with their constituents and for development officers to reevaluate how they are doing business. This session will focus on the ways in which one seasoned fundraiser has successfully incorporated sales principles, language and techniques into her work with current and prospective donors. Learn how she has adapted a more business-like approach to her fundraising efforts, particularly with high capacity prospects and C-level executives. This session will provide you with specific strategies that you can implement immediately and a new framework for thinking about how you approach, engage in conversations with, and bring prospects through the gift cycle.
Marketing to Attract Capital Support: Trust and Transparency (Joint Session with Marketing)
Presenter: Eleanor Drury, principal, Drury Associates, Harrisville, NH
Reshaping your message to reflect what we are experiencing in today’s economy and changing world.
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)
Marketing
You’re Asking Me to do What?!? Practical Ethics for Advancement Professionals
Presenter: Joe Brennan, Associate Vice President for University Communications, University at Buffalo
Advancement professionals face many “grey areas.” This workshop identifies common ethical dilemmas encountered by communicators, development and alumni professionals, and offers guidelines for navigating these dangerous waters. Participants will work in small groups to discuss cases based on real situations. Target audience: advancement professionals from any discipline.
Marketing to Attract Capital Support: Trust and Transparency (Joint Session with Development)
Presenter: Eleanor Drury, principal, Drury Associates, Harrisville, NH
Reshaping your message to reflect what we are experiencing in today’s economy and changing world.
“Insider” Marketing: Getting Others to Sell Your Story
Presenter: Suzanne Chamberlain, Senior Director of External Affairs, University at Buffalo
When it isn’t enough for you to tell the story of your institution, find ways that alumni and friends can carry the message. The University at Buffalo finds advocates through its UB Believers program to help when seeking legislative changes. And in the business community, UB Business Partners Day gives area companies and organizations a chance to show how partnering with the university brings economic and social benefits to the region. Discover the added credibility when external partners sell your story.
When Bad News Happens: Practical Advice for Communicating During a Crisis on Your Campus (Joint Session with Public Relations)
Presenter: Joe Brennan, Associate Vice President for University Communications, University at Buffalo
A veteran communicator shares best practices for crisis communications. Topics include: working with the media, selecting a spokesperson, preparing messages, and managing the communications function during high-stress events. Target audience: campus communicators.
Doing More with Less: Creating an Online Community for Accepted Students (Joint Session with Web)
Presenter: Rachel Reuben, Director of Web Communication & Strategic Projects, SUNY New Paltz
We’re all facing budget crunches. Programs and departments are reducing their print efforts and turning to the Web more than ever. In most cases, the Web staff aren’t seeing additional resources being added in their area to aid in this increasing shift. This session will go over ways you can be creative with existing resources, staffing and otherwise, especially with regards to recruiting and yielding efforts for new students.
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)
Public Relations
2020: A Strategist Approach – How the Changing Face of Higher Education and America Will Affect Who You Are and What You Do
Presenter: Bryan Cook, Ph.D., Director, Center for Policy Analysis, American Council on Education
Our world is becoming more globalized, baby boomers are nearing retirement, and the number of high school graduates nationally is declining. How will higher education adapt to our changing society? This session will introduce many of the demographic and political challenges that colleges and universities need to consider to remain competitive in the future.
Indecent Proposals & Strange Bedfellows: What to Expect from the Media in 2009
Presenter: Jaci Clement, Executive Director, Fair Media Council
Get an inside look at the changes happening inside the media, and how it affects what you read, see and hear in the news. The media landscape will change dramatically in 2009 - this presentation will help you to prepare (now!) to change how you work to promote and market your business in what promises to be a very challenging year.
Strategic PR in a 2.0 World
Presenter: Jeffrey Morosoff, Vice President for Institutional Advancement, Nassau Community College
How to devise, implement and measure an effective strategic PR program that impacts audiences you want to reach.
When Bad News Happens: Practical Advice for Communicating During a Crisis on Your Campus (Joint Session with Marketing)
Presenter: Joe Brennan, Associate Vice President for University Communications, University at Buffalo
A veteran communicator shares best practices for crisis communications. Topics include: working with the media, selecting a spokesperson, preparing messages, and managing the communications function during high-stress events. Target audience: campus communicators.
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)
Alumni Relations
Alumni-Donors and Advocates (Joint Session with Government Relations)
Presenter: TBD
As campuses develop advocacy strategies that include alumni, how do we
balance our financial asks with our advocacy asks? Can they co-exist?
“FANtastic”: Building your Future Alumni Network Today
Presenters: Ronna T. Bosko, Acting Director of Alumni Affairs at SUNY Plattsburgh, and Michelle Tackett Spinner, Associate Alumni Director for SUNY Oswego.
Join this panel for the latest and greatest ideas in student alumni programs – from student ambassador programs to senior class ideas to student/alumni career programs. Learn how to build your network of future alumni while they’re still on campus!
A Space for us: Building an Online Alumni Community in a Web 2.0 World (Joint Session with Web)
Presenter: Mary Beth Kurilko, Freelance Webwriter, Social Media Consultant and Adjunct Communications Professor - Philadelphia University
Do you know the difference between a tweet, a twosh and a twitter? Engaging alumni used to be as easy as following a standard plan of print materials, a web site, some email blasts and other collateral. But as user-created content becomes the norm, we can’t leave social networking out of our marketing mix. Don’t let it scare you! We’ll talk about which tools to use (or if we should use them at all!) and how to educate leadership about how best to use what’s out there to connect with our alumni and create a better virtual space where they can engage, interact and support the institution.
“One Great Idea”: Come and Get It!
Presenter: Steve Frederick, Associate Vice President of Institutional Advancement, Clinton Community College
You should leave every conference with at least one great idea. If you haven't found yours yet - this is the session for you! If you have already found your great idea, why not take home a few more. Working in roundtable groups, we'll explore the key challenges facing alumni professionals. Bring your best idea and your biggest challenges!
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)
Web
Doing More with Less: Creating an Online Community for Accepted Students (Joint Session with Marketing)
Presenter: Rachel Reuben, Director of Web Communication & Strategic Projects, SUNY New Paltz
We’re all facing budget crunches. Programs and departments are reducing their print efforts and turning to the Web more than ever. In most cases, the Web staff aren’t seeing additional resources being added in their area to aid in this increasing shift. This session will go over ways you can be creative with existing resources, staffing and otherwise, especially with regards to recruiting and yielding efforts for new students.
Goal-Driven Web Strategy: Implementing Technology with an Eye on ROI
Presenter: Karlyn Morissette, President, Principal Consultant of DoJo Web Strategy
You've integrated technology into your marketing plan, but can you tell if it's working? Now more than ever, it's important to continually monitor your online marketing strategies to ensure they are optimized for success. This presentation will teach you how to develop your online marketing strategies in a way that allows you to quantifiably measure their success, and will walk you through real world examples of calculating the ROI of your online efforts.
You Can’t Please Everyone, But Let’s Give it a Try: Usability on the Cheap
Presenter: Mary Beth Kurilko, Freelance Webwriter, Social Media Consultant and Adjunct Communications Professor - Philadelphia University
Been to any bad websites lately? What do they have in common? They likely skipped user testing because it was “too much work” or “it costs too much” or (shudder) “we don’t want anyone to see it before it launches.” When Temple University launched its new homepage in 2008, they did a variety of user tests – some pricey and some just about free. Hear how they did it and bring back practical tips you can use at your institution. We’ll also discuss how social media tools are great ways to follow and learn about your audience.
A Space for us: Building an Online Alumni Community in a Web 2.0 World (Joint Session with Alumni Relations)
Presenter: Mary Beth Kurilko, Freelance Webwriter, Social Media Consultant and Adjunct Communications Professor - Philadelphia University
Do you know the difference between a tweet, a twosh and a twitter? Engaging alumni used to be as easy as following a standard plan of print materials, a web site, some email blasts and other collateral. But as user-created content becomes the norm, we can’t leave social networking out of our marketing mix. Don’t let it scare you! We’ll talk about which tools to use (or if we should use them at all!) and how to educate leadership about how best to use what’s out there to connect with our alumni and create a better virtual space where they can engage, interact and support the institution.
Print, Web and the Content-Driven World: Timely Matters and Middle Ground (Joint session with Publications)
Presenter: Colin Nekritz, Executive Director, Image Wranglers Inc.
In a world of so many advertising and marketing questions, how can we decide what goes in print and what goes on the web? In this session, we’ll address the need for both and how to determine those answers and how content should be formatted differently for each medium. We will also address the burden of content, the designer hat versus the programmer hat and design control in Web 2.0.
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)
Publications
Getting Outside of the Literal Box: Working With Our Environment for Inspiration
Presenter: Adirondack Artists' Guild. Saranac Lake, NY
Print, Web and the Content-Driven World: Timely Matters and Middle Ground (Joint session with Web)
Presenter: Colin Nekritz, Executive Director, Image Wranglers Inc.
In a world of so many advertising and marketing questions, how can we decide what goes in print and what goes on the web? In this session, we’ll address the need for both and how to determine those answers and how content should be formatted differently for each medium. We will also address the burden of content, the designer hat versus the programmer hat and design control in Web 2.0.
Capturing Great Photography: Panel discussion
Presenters: Kathryn Deuel, freelance photographer and instructor at St. Lawrence University and SUNY Potsdam, Chris Lenny, staff photographer at Clarkson University, and Paul Castle, freelance photographer from Saratoga, N.Y.
A panel of photographers will lead a discussion on capturing dynamic photography, whether you can afford a photographer or not. Their combined experience will give you tips as to when you might hire a freelancer and what you can do to make your photos better if you have to take your own on the fly.
Printing: In A World of Hurt
Presenter: Lisa Cania, Associate Vice President for University Relations, St. Lawrence University
When do we choose quality over cost? What kinds of cost-saving measures can we take as communications professionals to make sure quality isn’t affected by economic downturn? With cold calls from printers in abundance, how do we choose loyalty over cost?
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)
Government Relations
Alumni-Donors and Advocates (Joint Session with Alumni Relations)
Presenter: TBD
As campuses develop advocacy strategies that include alumni, how do we balance our financial asks with our advocacy asks? Can they co-exist?
Communicating with Elected Officials
Presenters: Jamie Dyer, Major Gifts & Grants Officer, Paul Smith’s College; Ryan Deuel, Executive Assistant to the President, SUNY Canton; Michael Frame, Director of Federal Relations, Binghamton University; James Campbell, Director of Legislative Relations, SUNY System Administration.
How do you effectively communicate with elected officials? How do you deal with elected officials when you have a campus incident in which they become involved? The panelists will discuss how they have had to present negative information to elected officials and answer your questions.
Using your Advocacy Toolbox - SUNY Advocates
Presenter: TBD
Update on how the strategy/site is working, training to expand number of users.
131 Days Later - The 6th Month Review of the Obama Administration and 111th Congress
Presenter: Angie Anderson, Assistant Director of Federal Relations for SUNY Office of Federal Relations
There's been a lot of things happening in Washington, D.C. now that the Obama Administration has assume duties. Angie will present an update on legislation that affects higher education and how it impacts campuses.
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)
Admissions
What They’re Saying About You… And What You Can (Or Can’t) Do About It. -- Special Session (Thursday, 9:15 a.m.)
Presenter: Chris D’Orso, Assistant Director of Admissions at Stony Brook University
Sure, you all know about Facebook and Myspace and some of the more popular social networking sites. And you know about US News & World Report. But like it or not, your school is all over the Web… we’ll discuss how to find out what’s out there on the Web about your campus, and how to handle it from an admissions perspective.
Note: We invited Chris to present the same session he will be presenting at
the SUNYCAP Conference in Lake Placid while the SUNYCUAD Conference is
underway.
Development - Marketing - Public Relations - Alumni Relations - Web - Publications - Government Relations - Admissions (Special Session)