Program Overview

Update: We've begun linking to sessions with presentations online. More to come!

Wednesday, June 9:

Integration: Trends, Significance, and Future

Scott Jaschik, Editor, Inside Higher Ed
Fritz McDonald, Vice President for Creative Strategy, Stamats
Kathy Cole, President, West Wind Consulting Strategies in Fund Raising, LLC
Elizabeth Scarborough, CEO and Partner, SimpsonScarborough
Jerry Smith, President, The J.F. Smith Group

3:15  to 3:30 PM: Break

3:30 to 4:45 PM: CONCURRENT SESSION #1

Breaking Down Silos: Organizing for Integrated Marketing and Communications Success (pdf)
Presenter: Barbara O'Malley, Associate Vice President Communications, The University of Akron

Building Relationships
Presenter: Paula Peter, President, The Solstice Group

A View from the Nation’s Capitol
Presenter: Scott Jaschik, Editor, Inside Higher Ed 

Do-it-Yourself Marketing Research
Presenter: Elizabeth Scarborough, CEO and Partner, SimpsonScarborough

The Social Funnel: Social Media for Graduate and Adult Student Marketing (pdf)
Presenter: Fritz McDonald, Vice President for Creative Strategy, Stamats

Tying Together Students and Their 2.0 Tools
Presenter: Kevin Prentiss, Red Rover

Thursday, June 10:

8:30 to 9:15 AM: Chancellor Nancy L. Zimpher: The Power of SUNY

9:30  to 10:45 AM: CONCURRENT SESSION #2

The Art of the Ask   
Presenter: Kathy Cole, President, West Wind Consulting Strategies in Fund Raising, LLC.

Measuring the ROI of Integrated Marketing and Branding Initiatives
Presenter: Elizabeth Scarborough, CEO and Partner, SimpsonScarborough                

The Strategic Messaging Exchange: Integrated Messages for Cross Channel Communications
Presenter: Carol Leven, Assistant Vice President of Communications, Fashion Institute of Technology

Alumni Engagement 2.0: Creating a Total Web Presence for Alumni
Presenters: Kimberly MacLeod, Communications and New Media Manager, SUNY Delhi Christopher Quereau, Creative Director/Owner, GrafiQa Creative Services

The Real-Time Web
Presenter: Colin Nekritz, Director/Principal, Image Wranglers

11 to 12:15 PM: CONCURRENT SESSION #3

Trends in Fund-Raising: What’s In, What’s Out
Presenter: Jerry Smith, President, The J.F. Smith Group

Finding the Whole among the Parts: A Case Study in Informing a University Vision Statement
Presenters: Elizabeth Scarborough, CEO and Partner, SimpsonScarborough and Jonathan Schwartz, Senior Associate Vice President and Director of University Campaigns, University of Rochester

The Transparent Ask: Social Media Strategy for Institutional Fundraising (pdf)
Presenter: Fritz McDonald, Vice President for Creative Strategy, Stamats

The Rise of Online Journalism. Have the Rules Changed?
Presenter: Scott Jaschik, Editor, Inside Higher Ed

Implementing Your Agenda Through Integrated Advocacy
Presenter: Ryan McPherson, University at Buffalo

Grant Writing Basics       
Presenter: Dan McCormack, Binghamton University

1:30 to 2:45 PM: CONCURRENT SESSION #4

Major on the Majors: Identifying Major Gift Prospects         
Presenter: Jerry Smith, President, The J.F. Smith Group

Lessons Learned from a Fast-Paced and Complex Integrated Brand Strategy
Presenters: Paula Monaco, Director of Communications and Marketing, Hudson Valley Community College, Josanne DeNatale, Vice President & Co-Founder, Cognitive Marketing Inc., and Laurie Bennett, Vice President/Media, Tipping Point Media

Integration Works!
Presenters: Jodi Bailey, Director of Marketing, Sue Goetschius, Director of Communications, Gary Roberts, Director of ITS, Alfred University

Marketing Assessment Tools & Techniques on a Tight Budget  
Presenters: Michelle Ashby, President/CEO, Tipping Point Media, Nicolette Hawks, New Media Specialist, Tipping Point Media

Leadership Session:  Problem Solving for CAOs
Presenter: Kathy Cole, President, West Wind Consulting Strategies in Fundraising, LLC.

Friday, June 11

9 to 10 AM: Town Hall Meeting on SUNY Branding -- Stacey Hengsterman, Director of University Relations, State University of New York.